{"id":1689,"date":"2025-07-13T09:31:02","date_gmt":"2025-07-13T07:31:02","guid":{"rendered":"https:\/\/franciscocabrera.es\/?page_id=1689"},"modified":"2025-08-08T08:52:14","modified_gmt":"2025-08-08T06:52:14","slug":"sobre-mi","status":"publish","type":"page","link":"https:\/\/franciscocabrera.es\/en\/sobre-mi\/","title":{"rendered":"About Me"},"content":{"rendered":"
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Strategist. Analyst. And a nonconformist driven by clarity.<\/h1>\n

I don\u2019t predict the future. I study how it\u2019s built \u2014 and help you move through it with discernment.<\/h2>\n <\/div>\n <\/section>\n\n
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A life between ideas, technology and real-world decisions<\/h3>\n

For over 30 years, I\u2019ve worked at the intersection of strategy, innovation and critical thinking. It hasn\u2019t been a theoretical journey \u2014 or one from behind a desk. I\u2019ve built companies, advised major brands at pivotal moments, and led projects where technology wasn\u2019t the goal, but the tool to make meaningful change.<\/p>\n

I\u2019ve learned that true transformation doesn\u2019t come from what sounds new \u2014 but from what connects to the essential: understanding what moves people, how power is exercised, and the role technology plays in all of it.<\/p>\n

I don\u2019t have a one-size-fits-all recipe. I build the method that best fits each challenge.<\/p>\n <\/div>\n <\/div>\n \n

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Three things that define my work<\/h2>\n <\/div>\n \n
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1. Strategy with vision and grounded execution<\/h4>\n

I never start with technology. I start with the right questions. This is what I do: I detect what others overlook and translate it into decisions that create impact, as we did with BMW, SEAT and BBVA.<\/p>\n <\/div>\n

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2. Solutions that Open New Worlds<\/h4>\n

My role as an architect is to design solid conceptual structures that are transformed into tools like HealthyBalance, SmartSizing, or the fusion of Geo-Consumption and Geolocation.<\/p>\n <\/div>\n

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3. Uncompromising critical thinking<\/h4>\n

In my books and articles, I talk about what is not usually said: how opinion is manipulated and how technology shapes our certainties. I don't write to be right; I write to activate thought.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n

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\"I work with those who refuse to settle. With those who know that thinking differently is not just a personality trait \u2014 it\u2019s a necessity if you truly want to change something.\"<\/p>\n <\/section>\n \n

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If this vision resonates with you,<\/h2>\n Let\u2019s talk.<\/a>\n <\/div>\n <\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Estratega. Analista. Y un inconformista con vocaci\u00f3n de claridad. No me dedico a predecir el futuro. Me dedico a entender c\u00f3mo se construye. Y a ayudarte a moverte con criterio dentro de \u00e9l. Una vida entre ideas, tecnolog\u00eda y decisiones reales Llevo m\u00e1s de 30 a\u00f1os trabajando en la intersecci\u00f3n entre estrategia, innovaci\u00f3n y pensamiento […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1689","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/franciscocabrera.es\/en\/wp-json\/wp\/v2\/pages\/1689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franciscocabrera.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/franciscocabrera.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/franciscocabrera.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/franciscocabrera.es\/en\/wp-json\/wp\/v2\/comments?post=1689"}],"version-history":[{"count":0,"href":"https:\/\/franciscocabrera.es\/en\/wp-json\/wp\/v2\/pages\/1689\/revisions"}],"wp:attachment":[{"href":"https:\/\/franciscocabrera.es\/en\/wp-json\/wp\/v2\/media?parent=1689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}